Australian Insitute of Management

Diploma of Marketing BSB51207

The Diploma of Marketing focuses on marketing from a strategic point of view and is an ideal qualification for people at management and senior management roles in marketing.

Recommended For

Senior Managers with sales and marketing responsibilities would particularly benefit from this qualification.

Learning Outcomes

  • Determine marketing opportunities
  • Adjust the marketing mix
  • Develop and deliver a marketing communications plan
  • Monitor and review marketing performance
  • Understand and display Leadership in a marketing environment

Learning Time Period

This qualification must be completed within 2 years of commencement.

Assessment

Assessment for this qualification includes underpinning knowledge questions, work-based projects and third party reports.

Requirements to receive the Diploma of Marketing

This qualification requires the successful completion of 8 units of competency consisting of 7 Core units and 1 Elective unit.

Unit of Competency

AIM Course

Days

Core Units - Compulsory
BSBMKG506B Plan market research Fundamentals of Marketing
3
BSBMKG409A Design direct response offers
BSBMKG507A Interpret market trends and developments
BSBMKG514A Implement and monitor marketing activities
BSBMKG515A Conduct a Marketing Audit Conducting a Marketing Audit
Online
BSBMKG501B Identify and evaluate marketing opportunities Strategic Marketing
2
BSBMKG502B Establish and adjust the marketing mix
 
Elective Units - Choose 1 Unit of Competency
BSBCUS501A Manage quality customer service Manage Customer Service
2
BSBSLS502A Lead and manage a sales team Managing Your Sales Team
2
BSBFIM501A Manage budgets and financial plans Budgeting and Financial Planning
2
BSBMGT502B Manage people performance People and Performance
2
BSBMGT515A Manage operational plan Implementing Operational Plan
1
BSBMGT516A Facilitate continuous improvement Quality and Continuous Improvement
1


Enrolment

To enrol in this qualification, call 1300 882 895.

Additional Information

Have questions about assessment, accreditation or fees? Perhaps you'd like to claim credit for part of your AIM qualification. If so, see our additional information about studying a qualification at AIM.

If you wish to discuss your training requirements or to learn more about AIM's range of learning solutions, fill in the enquiry form and a member of our Training Advisory Team will contact you.

Nationally Recognised Training

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individual training plan to maximise the efficiency and effectiveness of your career development by mapping a personalised career pathway to a higher qualification most suited to your workplace goals and career aspirations.

Call 1300 882 895 for more information.


Ready to Enrol?

Please send us a completed Qualification Enrolment Form [PDF; 105Kb].


Issue of Qualification

Please send us a completed Application for Qualification Form [PDF; 18Kb].



Online Course Details

AIMQ Online
This course can be undertaken online through
AIMQ Online.

To enquire or enrol, please call
or email using the details below.

Enrol
Call1300 882 895
EmailMake An Enquiry

        
   


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