Certificate IV in Marketing BSB41307

The marketing discipline provides managers with a framework for successfully positioning, promoting and distributing products and services. AIM’s Elective offerings have been structured to ensure participants are able to achieve a well balanced knowledge and skill set in marketing and broader business areas.

Recommended For

This qualification is designed for emerging managers, particularly in sales or marketing, who wish to gain a broad understanding in the ways in which product, price, promotion and distribution strategies can be best utilised. The qualification explores the evaluation of marketing opportunities and trends in a practical and contemporary fashion.

Learning Outcomes

• Segment the market
• Identify market trends
• Determine a marketing position strategy
• Monitor and review marketing performance
• Present for maximum effect
• Understand how best to market products and services
• Understand professional networking

Learning Time Period

This qualification must be completed within 2 years of commencement.

Assessment

Assessment for this qualification includes underpinning knowledge questions, work-based projects and third party reports.

Requirements to receive the Certificate IV in Marketing

This qualification requires the successful completion of 10 units of competency consisting of 5 Core units and 5 Elective units.

Enrolment

To enrol in this qualification, call 1300 882 895.

Additional Information

Have questions about assessment, accreditation or fees? Perhaps you'd like to claim credit for part of your AIM qualification. If so, see our additional information about studying a qualification at AIM.

If you wish to discuss your training requirements or to learn more about AIM's range of learning solutions, fill in the enquiry form and a member of our Training Advisory Team will contact you.