Certificate IV in Marketing BSB41307

The marketing discipline provides managers with a framework to successfully position, promote and distribute products and services. The range of electives in this qualification provide managers with a well-balanced knowledge and skill-set in marketing and broader business areas.

This qualification is right for you

If you are an emerging manager, particularly in sales or marketing, and seek to gain a broader understanding in the ways in which product, price, promotion and distribution strategies can be best utilised.

Your employer will benefit because

You will have an understanding of marketing and the marketing mix as it impacts your organisation.

Recognition of Prior Learning (RPL)

Recognition of skills and knowledge gained through previous studies, work and life experiences may lead to advanced standing in this course. For more information contact AIM Student Services on 1300 882 895 / studentservices@aimqld.com.au or visit www.aimqld.com.au/training/rpl.htm

Duration

Completion required within 2 years.

Assessment

You'll be assessed through a combination of underpinning knowledge questions, work-based projects and third party reports.

Qualification Requirements

Units of Competency: 10
Select the 5 core units plus 2 units from group A and remaining 3 units from group A or B.

Core Units
Unit of Competency AIM Course Days
BSBMKG401B Profile the market Fundamentals of Marketing
3
BSBMKG402B Analyse consumer behaviour within specific markets
BSBMKG408B Conduct market research
BSBMKG409A Design direct response offers
BSBCMM401A Make a presentation Powerful Presentations
2
 
Group A
Unit of Competency AIM Course Days
BSBREL401A Establish networks Business Networking - Sharing Professional Knowledge
2
BSBREL402A Build client relationships and business networks Building Client Relationships
2
BSBFIM501A Manage budgets and financial plans Budgets and Finance
2
BSBWHS401A Implement and monitor WHS policies, procedures and programs to meet legislative requirements Creating a Safe Workplace
1
BSBWOR401A Establish effective workplace relationships Effective People Skills
1
 
Group B
Unit of Competency AIM Course Days
BSBCUS401B Coordinate implementation of customer service strategies Exceptional Customer Service
2
BSBMGT401A Show leadership in the workplace Frontline Leadership
1
BSBMGT402A Implement operational plan Implementing Operational Plans
1


Enrolment

To enrol in this qualification, call 1300 882 895.

Additional Information

Have questions about assessment, accreditation or fees? Perhaps you'd like to claim credit for part of your AIM qualification. If so, please contact AIM.

If you wish to discuss your training requirements or to learn more about AIM's range of learning solutions, fill in the enquiry form and a member of our Training Advisory Team will contact you.



Nationally Recognised
Nationally Recognised Training
Upgrade Your Qualification

AIM will develop an individual training plan to maximise the efficiency and effectiveness of your career development by mapping a personalised career pathway to a higher qualification most suited to your workplace goals and career aspirations.
Call 1300 882 895 for more information.


Online Course Details
AIMQ Online

This course can be undertaken online through AIMQ Online.

To enquire or enrol, please call or email using the details below.

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