Certificate IV in Business (Marketing) BSB40701

As a central tenet of business management, the marketing discipline provides managers with a framework for successfully positioning, promoting and distributing products and services.

AIM's elective offerings have been structured to ensure participants are able to achieve a well balanced knowledge and skill set in marketing and broad business areas such as Project Management, Finance and Presentation Skills.

Recommended for

This qualification is designed for emerging managers, particularly in sales or marketing, who wish to gain a broad understanding in the ways in which product, price, promotion and distribution strategies can be best utilised. The qualification explores the evaluation of marketing opportunities and trends in a practical and contemporary fashion.

Learning Outcomes

• Segmenting the market
• Identifying market trends
• Determining a marketing position strategy
• Monitoring and reviewing marketing performance
• Presenting for maximum effect
• How best to market products and services
• Professional networking

Learning Time Period

The Certificate IV in Business (Marketing) qualification must be completed within two (2) years of commencement.

Assessment

Assessment for this qualification includes underpinning knowledge questions, work-based projects and third party reports.

Requirements to Receive the Certificate IV in Business (Marketing)

This qualification requires the successful completion of 10 Units of Competency as follows:

5 Units of Competency from Certificate IV in Business (Marketing) Core Units

PLUS

5 Elective Units of Competency from Certificate IV in Business (Marketing), chosen from the list below.