Diploma of Marketing BSB51207

The Diploma of Marketing focuses on marketing from a strategic point of view and is an ideal qualification for those in management and senior management roles in marketing.

This qualification is designed for

Senior managers with responsibility for sales and marketing, particularly from a strategic point of view.

Recognition of Prior Learning (RPL)

Recognition of skills and knowledge gained through previous studies, work and life experiences may lead to advanced standing in this course. For more information contact AIM Student Services on 1300 882 895 / studentservices@aimqld.com.au or visit www.aimqld.com.au/training/rpl.htm


Completion is required within 2 years.


You will be assessed through a combination of underpinning knowledge questions, work-based projects and third party reports.

Qualification Requirements

8 units of competency required. 5 units must come from Group A and 3 units from Group B.

  Unit of Competency AIM Course Days
Group A BSBMKG515A Conduct a marketing audit Conducting a Marketing Audit Online
BSBMKG506B Plan market research Marketing Fundamentals 2
BSBMKG501B Identify and evaluate marketing opportunities Strategic Marketing 3
BSBMKG502B Establish and adjust the marketing mix
BSBMKG507A Interpret market trends and developments

Group B BSBFIM501A Manage budgets and financial plans Managing Team Budgets 1
BSBSLS502A Lead and manage a sales team Managing Your Sales Team 2
BSBSUS501A Develop workplace policy and procedures for sustainability Sustainable Business Practices 1
BSBWRT501A Write persuasive copy Writing Organisational Documents 1


To enrol in this qualification, call 1300 882 895.

Additional Information

Have questions about assessment, accreditation or fees? Perhaps you'd like to claim credit for part of your AIM qualification. If so, please contact AIM.

If you wish to discuss your training requirements or to learn more about AIM's range of learning solutions, fill in the enquiry form and a member of our Training Advisory Team will contact you.

Nationally Recognised
Nationally Recognised Training
Upgrade Your Qualification

AIM will develop an individual training plan to maximise the efficiency and effectiveness of your career development by mapping a personalised career pathway to a higher qualification most suited to your workplace goals and career aspirations.
Call 1300 882 895 for more information.

Online Course Details
AIMQ Online

The qualification may be undertaken online through AIMQ Online.

Please note the competencies available through AIMQ Online may differ slightly from the standard face-to-face delivery.

To enquire or enrol, please call or email using the details below. To enrol via the online secure payment gateway please see AIMQ Online.
Call1300 882 895
Email Make an Enquiry