Certificate IV in Marketing BSB41307

The marketing discipline provides managers with a framework to successfully position, promote and distribute products and services. The range of electives in this qualification provide managers with a well-balanced knowledge and skill-set in marketing and broader business areas.

This qualification is designed for

Emerging managers in sales or marketing seeking to gain a broader understanding of a wide variety of marketing contexts.

Recognition of Prior Learning (RPL)

Recognition of skills and knowledge gained through previous studies, work and life experiences may lead to advanced standing in this course. For more information contact AIM Student Services on 1300 882 895 / studentservices@aimqld.com.au or visit www.aimqld.com.au/training/rpl.htm


Completion is required within 2 years.


You will be assessed through a combination of underpinning knowledge questions, work-based projects and third party reports.

Qualification Requirements

10 units of competency required. Complete 4 core units and 6 electives. At least 3 electives must come from group A, with the remaining 3 from either group A or B.

  Unit of Competency AIM Course Days
Core BSBMKG401B Profile the market Marketing Fundamentals 2
BSBMKG402B Analyse consumer behaviour for specific markets
BSBMKG408B Conduct market research
BSBCMM401A Make a presentation Professional Presentations 2

Group A BSBREL402A Build client relationships and business networks Building Client Relationships 2
BSBREL401A Establish networks Business Networking 2
BSBFIM501A Manage budgets and financial plans Managing Team Budgets 1
BSBWHS401A Implement and monitor WHS policies, procedures and programs to meet legislative requirements Safe Work Practices 1
BSBWOR401A Establish effective workplace relationships Effective Workplace Relationships 1
BSBPRO401A Develop product knowledge Business Sales 3
BSBSLS407A Identify and plan sales prospects
BSBSLS408A Present, secure and support sales solutions
BSBREL402A Build client relationships and business networks
BSBRES401A Analyse and present research information Analyse and Present Research Information 2
BSBRSK401A Identify risk and apply risk management processes Risk Management 2

BSBWRT401A Write complex documents

Effective Business Writing 2

Group B BSBCUS401B Coordinate implementation of customer service strategies Delivering Customer Service 1
BSBPMG522A Undertake project work Introduction to Projects 1
BSBMGT401A Show leadership in the workplace Leading at the Frontline 1
BSBMGT402A Implement operational plan Operational Planning 1
BSBFIA402A Prepare financial reports Accounting for Non-Accountants 2
BSBWOR402A Promote team effectiveness Building Team Performance 1
BSBLED401A Develop teams and individuals Develop Workplace Learning 1
BSBMGT403A Implement continuous improvement Implementing Continuous Improvement 1
BSBADM405B Organise meetings Manage Meetings 1
BSBWOR404B Develop work priorities Work Priorities 1
BSBINM401A Implement workplace information system Workplace Knowledge and Information 1


To enrol in this qualification, call 1300 882 895.

Additional Information

Have questions about assessment, accreditation or fees? Perhaps you'd like to claim credit for part of your AIM qualification. If so, please contact AIM.

If you wish to discuss your training requirements or to learn more about AIM's range of learning solutions, fill in the enquiry form and a member of our Training Advisory Team will contact you.

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Upgrade Your Qualification

AIM will develop an individual training plan to maximise the efficiency and effectiveness of your career development by mapping a personalised career pathway to a higher qualification most suited to your workplace goals and career aspirations.
Call 1300 882 895 for more information.

Online Course Details
AIMQ Online

The qualification may be undertaken online through AIMQ Online.

Please note the competencies available through AIMQ Online may differ slightly from the standard face-to-face delivery.

To enquire or enrol, please call or email using the details below. To enrol via the online secure payment gateway please see AIMQ Online.
Call1300 882 895
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