Course Directory > Strategic Management

Managing Strategy

Overview

Successful organisations recognize that all employees need to understand, contribute to, and align their efforts with the organization’s strategy. Participants are introduced to and analyse a range of strategic planning approaches to enable them to recognize and act on strategic opportunity.

Designed For

This program has been developed for senior managers who have an undergraduate degree in a professional discipline or substantial managerial experience.

Content

• What is strategy?
  
• Organizational performance
  
• Analyzing the internal environment
  
• Customer value proposition
  
• Analyzing the external environment
  
• Corporate, business and functional strategy
  
• Strategic options and decision making
  
• Strategic planning
  
• Leadership and change management
  
• Organizational strategy structure and culture
  

Learning Outcomes

• Understand the different means by which firms can achieve competitive advantage
  
• Understand how businesses interact with their environments and how managers can use this knowledge to improve firm performance
  
• Understand various levels of strategy in an organisation, including corporate and business unit level strategy
  
• Discuss and utilise various conceptual models and strategy tools to aid in strategic decision making
  
• Think ‘strategically’ about an organisation and understand the key challenges and ambiguities involved in strategic management
  
• Understand the role and processes of strategic planning
  
• Appreciate the roles of leadership, organisational structure, culture and change management in strategic management
  
• Be familiar with the major schools of thought in strategy
  

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