Course Directory > Sales, Marketing and Customer Service

Marketing Your Products and Services

Overview

Marketing can be complex but is an essential requirement for any business. Where basic marketing is required for a single or small range of products, an understanding of the key principles can be invaluable. The content and activities in this program will enable participants to plan and implement simple marketing activities for their product or services.

Designed For

Marketing officers, managers, business owners and those with a desire to improve the marketing of their products or services.

Content

• Why market?
  
• What is marketing?
  
• What do you want to market?
  
• Reviewing previous activities
  
• What do you want your marketing to achieve?
  
• Analysing basic market information
  
• Allocating tasks and gaining approval for marketing activities
  
• Implementing marketing activities
  
• Monitoring and measuring the impact on your audience
  
• Reviewing expectations and evaluating marketing effectiveness
  

Learning Outcomes

• Plan marketing activities
  
• Implement marketing activities
  
• Manage marketing activities
  
• Review marketing activities
  

Relationship to Accredited Training

This course meets the requirements of the following units of Competency:

• BSBMKG414A - Undertake marketing activities
  

This unit of competency may be taken as an Elective towards the Certificate IV in Marketing or other qualifications in the Business Services Training Package

Related Information

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