Social Media in the Networking Mix

Managers at all levels are increasingly turning to social media tools including Facebook, LinkedIn and Twitter as valuable tools for business networking

Savvy professionals are creating and maintaining important business relationships online through referrals, wall posts and blog commentary to complement traditional business networking activities such as face-to-face meetings and live business events.

In recognition of this trend, the Australian Institute of Management has configured its 2010 National Networking Week schedule to include a number of events and sessions dedicated to navigating social media and the changing face of business networking.

AIM Interim Chief Executive Officer and Networking Expert Vivienne Anthon FAIM said that approaches to business networking are evolving and professionals are connecting in different ways through social media.

"Social media is moving beyond the teen driven 'MySpace era' and is now representing a source of inspiration and community in business that can translate to meaningful connections in the real world," Ms Anthon said.

"While face to face networking draws on vital interpersonal and engagement skills, it's becoming clear that social media can be used effectively to fuel relationship building efforts, build personal brands and share business advice.

"Social media allows us to take initiative and to take action. A quick hello on a Facebook wall or a Tweet can keep us in contact with those that are important to us, in our time," she said.

AIM National Networking Week is held annually in the first full week of August and is dedicated to acknowledging the art of networking and putting networking concepts into practice.

As part of an ongoing commitment to providing equal access to development opportunities by managers for managers, AIM will present networking-focused events throughout Queensland and the Northern Territory all in one jampacked week.

"The Nametag Guy, Scott Ginsberg is headlining National Networking Week in 2010 – he lives and breathes networking in his own unique way and is masterful in his use of social media to engage audiences and stay connected. We're interested in hearing his take on networking and social media in various events in Brisbane, Townsville, Cairns and Darwin," Ms Anthon said.

"Networking opportunities in other regions will include presentations from celebrity organiser Lissanne Oliver in Toowoomba, the Sunshine Coast and Rockhampton, and a special social media event in Mackay."

The centrefold of the August 2010 issue of Agenda is a special 'crowdsourced' liftout, featuring insights into social media strategy from generous external contributors (see pages 6 and 7 of Agenda).

Page 9 of the August 2010 issue of Agenda features a dedicated National Networking Week event schedule – to book your place at any of these networking orientated events call 1300 882 895 or visit