21 February 2007

Select Australasia takes on International Vedior Brand

Specialist recruitment group Select Australasia, a business partner of AIM and major sponsor of the International Women’s Day Debate has announced it is re-branding under the name of its global parent company, Vedior, the world’s largest specialist recruitment network, as part of its future regional and global growth strategy.

“Adopting the Vedior brand in the region highlights our identity as part of the leading global recruitment network, and makes a clearer distinction between our corporate umbrella brand and our 20 niche recruitment brands,” said Debbie Loveridge, Chief Executive Officer of Vedior Asia Pacific Pty Limited.

Over the last two years Vedior Asia Pacific has expanded its network to over 160 offices, with the opening of more than 20 new businesses in Australia, New Zealand and Singapore. The Company will continue to expand its office network with more than 12 new offices planned for 2007, mostly in regional areas throughout Australia as well as launching into the Hong Kong market.

Ms Loveridge says that the cornerstone of the company’s success is its multi-branding business strategy.

“Multibranding provides Vedior with a number of important strategic and tactical advantages to help realise its goals. Such advantages are not available or are more limited with a ‘monobrand’ approach.

“Each specialist brand has a unique identity designed specifically for the market in which it operates. It is this specialised branding approach which is a key competitive advantage for Vedior Asia Pacific and underscores our decentralised entrepreneurial philosophy.

“Given a future with impending and extreme skills shortages, being well-positioned to attract suitably qualified and skilled candidates will be absolutely crucial. Recruitment companies with an outstanding reputation and the right brand perception will be in the strongest position to attract candidates and provide them to clients,” added Ms Loveridge.

“With our operating companies positioned as niche brands, the main strength of the Vedior Group’s brand is our ability to attract candidates, particularly those with increasingly rare, highly valued and specialist skills.

“I firmly believe that a branding strategy biased towards the candidate is fully justified and provides us with a well-deployed and valuable weapon to use in the future ‘War for Talent’.”

Looking to the year ahead, Ms. Loveridge said that the company is investigating a number of other avenues for expansion. We see the potential to introduce more brands into Singapore, and we are also looking at expanding into other Asian markets,” she said.

Vedior Asia Pacific is also focusing on expanding further into the provision of outsourcing and consulting services such as vendor management, recruitment process outsourcing; business process outsourcing; OH&S consulting and assessment centres, all under individual brand names.

 “Our business community includes some 20 recruitment and HR services brands. The umbrella company, Vedior Asia Pacific, will continue to provide infrastructure for its brands and a sense of community as one company with one culture.”