Managing Strategy

Successful organisations recognise that all employees must understand, contribute to, and align their efforts with the organisation's strategy. Students are introduced to and analyse a range of strategic planning approaches to enable them to recognise and act on strategic opportunity.

Designed For
Middle or senior managers who have either an undergraduate degree or significant managerial experience and want to take their skills to the next level. 

Content

• What is strategy?
• Strategic planning and competitive advantages
• Corporate, business and functional strategy
• Organisational performance
• Analysing the internal and external environment
• Customer value proposition
• Strategic options and decision making
• Leadership and change management
• Organisational strategy structure and culture

Learning Outcomes

• Understand the role and processes of strategic planning
• Be familiar with the major schools of thought
• Understand various levels of strategy in an organisation
• Discuss and utilise various conceptual models and tools to aid in strategic decision making
• Understand the means by which firms can achieve competitive advantage
• Understand how businesses interact with their environments
• Think strategically about an organisation and understand the key challenges involved in strategic management
• Appreciate the roles of leadership, organisational structure, culture and change management in strategic management

Assessment

Assessment includes a combination of class participation, presentations and reports. 

Written assessment tasks are based primarily on the student's organisational context and experience. Assessment is at postgraduate level and requires academic referencing and evidence of having read and synthesised the literature.

Relationship to Qualification

Students who successfully complete this program and accompanying assessments will be granted credit towards the Graduate Diploma Management Innovation. 

Enrolment

Enrol now or contact the AIM Graduate School on (07) 3227 4873 or email graduateschool@aimqld.com.au.