Managing Marketing

Managing Marketing provides an introduction to the key concepts of marketing and consumer behaviour. Students are introduced to the research cycle, the practical applications of both qualitative and quantitative research methods, and the use of research methods for effective business decisions.

By using contemporary marketing issues, this course places marketing within its strategic business context. Through examining your current practice within the organisation, and matching that against the marketing frameworks taught, you will learn to apply a broad range of strategic marketing skills in an ethical and sustainable manner.

This course is right for you

If you are a manager responsible for planning and executing strategic marketing initiatives to deliver budgeted revenue targets.

Your employer will benefit because

You will understand how to position the organisation's products and services to satisfy current and emerging customer needs.

You'll learn how to

• Understand and apply the concepts and core principles of the marketing discipline
• Assess the scope and role of market research in effective managerial decision making
• Evaluate and apply marketing concepts and models, and identify their influence in the marketing mix
• Develop a marketing plan

Assessment

A combination of reports, plans, projects, and presentations.

Written assessment tasks are based primarily on the student's organisational context and experience. Assessment is at postgraduate level and requires academic referencing and evidence of having read and synthesised the literature.

Relationship to Qualification

Students who successfully complete this program and accompanying assessments will be granted credit towards the Graduate Certificate Professional Management or Graduate Diploma Management Innovation.

Enrolment

Enrol now or contact the AIM Graduate School on (07) 3227 4873 or email graduateschool@aimqld.com.au.