Managing Marketing provides an introduction to the key concepts of marketing and consumer behaviour. Students are introduced to the research cycle, the practical applications of both qualitative and quantitative research methods, and the use of research methods for effective business decisions.
By using contemporary marketing issues, this course places marketing within its strategic business context. Through examining your current practice within the organisation, and matching that against the marketing frameworks taught, you will learn to apply a broad range of strategic marketing skills in an ethical and sustainable manner.
This course is right for you
If you are a manager responsible for planning and executing strategic marketing initiatives to deliver budgeted revenue targets.
Your employer will benefit because
You will understand how to position the organisation's products and services to satisfy current and emerging customer needs.
You'll learn how to
A combination of reports, plans, projects, and presentations.
Written assessment tasks are based primarily on the student's organisational context and experience. Assessment is at postgraduate level and requires academic referencing and evidence of having read and synthesised the literature.
Relationship to Qualification
Students who successfully complete this program and accompanying assessments will be granted credit towards the Graduate Certificate Professional Management or Graduate Diploma Management Innovation.