Event Details

Management Exposed: Brand Management

Speaker: Jack Perlinski, Creative Director and Brand Strategist, DAIS Studios
Date: Wednesday 26 November 2008
Location: Sunshine Coast

Your brand makes a promise to a customer and strongly influences their purchase decisions or actions. Brands are intrinsic, intangible and highly valuable, but also fragile, so they need to be strategically planned and monitored to ensure they last the distance.

Join brand expert and sought-after speaker Jack Perlinski Creative Director and Brand Strategist, DAIS Studios, as he provides a new understanding of, and thought-provoking insight into, the importance of branding, with a focus on the concept of brand leadership .

Jack will present:

• An introduction to brand strategy and the importance of branding
• Tips for becoming a brand leader & elevating your brand in an increasingly crowded market
• Strategies for creating brand ‘champions' and building internal brand culture
• Successful brand communication strategies
• An understanding the value of your brand as an asset you can own and protect
• The secrets behind creating a truly inspiring brand

Whether you're looking to establish a new brand, revamp an existing one, or simply have a general interest in raising the profile of your business, absolutely everyone will gain something from this unique presentation, regardless of experience or industry background.

This event is the highly anticipated finale in what has been an inspiring and increasingly popular Management Exposed series. With places filling fast, be sure to book now!

Speaker Profile
Jack Perlinski
Creative Director and Brand Strategist, DAIS Studios

Jack is the Director and owner of DAIS – a dynamic business focused on 'elevating brands'. His role incorporates his expertise as a strategic Brand Specialist and Creative Director over the four disciplines of new brand development, design, marketing and technology.

An inspired creative strategist with a unique perspective on the world, Jack's reputation has positioned him as a highly sought-after professional speaker and brand coach recognised for his strategic thinking and entrepreneurial flair. He is passionate about brand and the value of building brand as an asset that delivers bottom line results, and his folio of national and international success stories is ever evolving, proving his talents as a skilled branding entrepreneur.

Pioneering new understanding, Jack believes in taking clients on a journey that embodies an educational and empowering process. He lives by the belief that brands must be sustainable and monitored with sound communication strategy and control structures that last the distance.

Listening to Jack speak on brand strategy guarantees a new level of thinking that provides the framework for development of a sound brand management structure and benchmarks for effective brand communication.His topics provide an insight into the importance of building a well defined brand strategy and also serve to highlight the value of building a brand as an asset you can own and protect – an issue becoming increasingly important in business management and governance.

Jack is a warm and engaging speaker capable of transferring knowledge in a way that motivates and inspires his audience with tangible ideas that can be applied to any business. Jack speaks at a range of events throughout the country and continues to deliver DAIS' own WordScout® Branding Workshop methodology to clients interested in pursuing a new or 'renewed' corporate identity.