Event Details

Smarter Selling MasterClass with Keith Dugdale

Speaker: Keith Dugdale, Author of Smarter Selling
Location: Brisbane
Event Series: MasterClass

An exclusive one-day intensive MasterClass featuring best selling author and sales expert Keith Dugdale.

Everyone sells. Some people sell ideas, some sell services and some sell products. Whatever you sell, this workshop will help you do it better, and feel better about doing it.

In this MasterClass you will look at the different mindset and skill set that is needed to sell effectively through building sustainable, trust-based relationships.

Keith presents a different take on the sales paradigm – he calls it "I Owe U". This essentially means that sales people can find ways to help their buyers, build better relationships and sell more.

Covering most of the tools from the best selling book Smarter Selling, co-authored by Keith, you will develop strategies to differentiate your sales approach through:

• Refining your own behaviour and how that impacts your ability to develop relationships
• Matching the behaviour of others in a sales situation
• Building your confidence to develop relationships from scratch
• Understanding the different types of buyer relationships
• Learning questioning techniques to assist your buyer and differentiate you as a sales person
• Leaning how to use a simple co-development tool

In this workshop you will role play and examine case studies to develop a plan for implementing skills with a real buyer.

Speaker Profile

Keith Dugdale
Keith started his career with Coopers & Lybrand in the UK in 1982. He joined PricewaterhouseCoopers (PwC) Hong Kong in 1992 as a Training Senior Manager and held a similar position in Singapore, before moving to Shanghai as Training Director for PwC China.

In 1999 he finally made it to Australia as the Asia-Pacific Director of Learning and Development for PwC's core tax advisory business. Keith is an accredited trainer for Myers Briggs (MBTI), LifeStyles Inventory (LSI), GroupStyles Inventory (GSI), The Octaogon and Think on Your Feet®.