Event Details

Glocalisation: Using the Resources of the World to Expand your Life and Business

Speaker: Mike O’Hagan
Location: Brisbane
Event Series: Trends @ Work

Mike is the owner and founder of MiniMovers, a business that grew from his passion and determination to be the Australian market leader for short distance residential removals.

As a strong believer in the power of innovative marketing and communication tactics, Mike will share his perspectives on the dynamic nature of doing business in a world where the boundaries between global and local are blurring. This is known as “glocalisation”.

Glocalisation is a concept that is being adopted by organisations all over the world. It means the tailoring of a company’s offerings to suit the interests of local markets around the globe.

The internet has opened up sales channels and marketing capabilities for all types and sizes of business – business owners can reach lucrative, new and distant markets by being clever about the way they “package” their products or services.

So, what does this mean for businesses and consumers…

• Your local bookshop finds itself competing more with Amazon.com than the neighbourhood book store
• Your local jeweller buys and sells more to customers around the world via eBay than to the busy street traffic passing by their shop front
• Your local real estate agent lists your property on Realestate.com.au before placing a For Sale sign on your property
• Your colleague is listening to a lecture in their lunch break presented by a University professor based on the other side of the world

Is your business ready for glocalisation? Do you know who your competitors are and how they’re tapping into your market?

Don’t miss this intriguing presentation by one of Australia’s most successful entrepreneurs.

Speaker Profile

Mike O’Hagan
Mike is a “been there, doing it” kind of guy. With $200 and a Ute, Mike grew up a short distance furniture moving business to a professionally managed enterprise that today turns over $30million a year with over 500 employees, known as Mini Movers.

This was achieved using by incorporating technology to achieve cutting edge business practices.

MiniMovers, has been the recipient of a number of high profile awards including 2000 Queensland Medium Employer of the year, 2000 Australian National Training Authority's Australian Excellence in Training, 2003 Telstra and Queensland Government's Small Business of the year, 2004 Ernst & Young Australia Northern region Finalist Entrepreneur of the Year and 2005 Queensland Government Office of Fair Trading – Inaugural TradeSmart Consumer Award.

Mike has just commenced Masters programme at MIT Boston.

For more information on Mike O'Hagan visit www.ohagan.com.au.